Gruppo Buoninfante experienced success at Fuori Salone 2024 where it drew more than 3,000 visitors to its “Matrex Natura” exhibition.

Buoninfante’s participation at the Fuori Salone also attracted the attention of some 50 local and national newspapers (including Il Fatto Quotidiano, Vanity Fair, Interni Magazine, Il Giorno, and MilanoToday.) and TV stations, such as Channel 5’s X-Style magazine.

Visitors enjoyed the multi-sensory journey through the prime elements of Nature – Earth, Water, Air, Fire – and came into contact with X-BIO mattresses and the unique vision at the heart of the project.

“We are very pleased with this first experience at the Fuori Salone and the enthusiasm shown by visitors for Matrex Natura. As a company, we have participated many times at the Salone del Mobile in Milan exhibiting our mattresses and the latest technologies we have developed. This year, however, we decided to go further and not stop only at commercial and product logic,” said Vincenzo Buoninfante, CEO of Gruppo Industriale Buoninfante.

“By participating in the Fuori Salone we reached out directly to the public and talked about values and principles, ideas for a common future where innovation goes hand in hand with sustainability. These are central themes for both the Buoninfante company and X-BIO, our patented mattress that combines technical innovations with natural elements and regenerated materials, such as fabrics made from recycled plastic bottles. At the Fuori Salone, we chose to talk about these issues and present our vision, and we think the audience understood. All the more reason for us to continue on the path we are on,” concluded the company’s CEO.

Participation in the Fuori Salone was also enriched by two very successful special events: the first was the X-BIO party, with the launch of the new brand image and the participation of the famous testimonial Elisabetta Gregoraci, which attracted fans, journalists, and curious onlookers. Above all, however, it was a unique opportunity for X-BIO customers to live the multi-sensory experience of Matrex Natura and have direct contact with the company.

The second important event was the workshop on Bionics and Design held by Carmelo Di Bartolo, professor at IULM and UNISOB Naples, who offered an enlightening reflection on the relationship between natural elements and avant-garde design.

Satisfied with the success at Fuori Salone 2024, Buoninfante looks to the future and the next goals for its flagship brand, including strengthening X-BIO’s position in Italy and international development in new markets such as Hong Kong, Dubai, and Saudi Arabia.