X-BIO by Buoninfante, a mattress brand with Made in Italy design and quality, after the great consensus obtained by 99% of Italian consumers who have chosen it, goes abroad: since April 2023, e-commerce is active in Malta and France, where it is already possible to purchase X-BIO branded products (unique and patented mattresses and ergonomic pillows); internationalisation will continue with the e-commerce soon to be launched in the United States, Cyprus, China, Dubai and Brazil. 

X-Bio by Buoninfante is therefore conquering the European market and is also moving overseas. «The digital transition and the strong development of the online channel are now evident. The world of e-commerce is constantly growing and evolving, the opportunities it offers are many and interesting, and we could not fail to seize them» said Enzo Buoninfante, CEO. «For several years we have been working to make the company fit for this crucial market transformation, both in terms of sales and communication processes and internal production and logistics processes. X-BIO by Buoninfante represents our flagship project in this direction, because it is founded precisely on the search for strong recognition in the reference markets and on the pursuit of excellence and digitalisation both in terms of products and services offered and in terms of production, logistics and customer service processes. The extension of the project, in its B2C part, also to foreign markets after the success on the Italian market represents a further step in this important path». 

About the services offered, continues Gianluca Di Giovanni, Global Brand Manager X-BIO and CMO Buoninfante. «Among the most valuable services offered by our company is customer support, available 7 days a week, via chat, WhatsApp and with personalised telephone advice: a unique service, a distinctive plus and one of the most appreciated by our customers, who succeed in choosing the perfect mattress for their needs thanks to a team of sleep experts. The biggest challenge is to apply the business model and offer successfully applied on the Italian market also to foreign markets. We are absolutely confident and committed to making this happen, and we are working hard in this direction. The goal is to enter new markets by creating a direct link to the end market and give the brand a unique and recognisable positioning to consumers in different countries around the world». 

X-BIO by Buoninfante thus brings innovation in the world of sleep to the international markets, in the same year in which it received the Elected Product of the Year 2023 award, a highly prestigious recognition assigned to the X-BIO Circulife model, the brand’s new eco-sustainable mattress. The expansion activity is only in its initial phase, new countries will soon be able to discover how to sleep better and live a life of well-being.