Buoninfante is pleased to announce the opening of its first store in India.

Located in Gurgaon, one of India’s largest urban districts and only 30 km from the capital New Delhi, the new store offers the Indian public the quality of Buoninfante mattresses in a new exclusive collection.

Indeed, Buoninfante is celebrating the launch with a line reserved for the Indian market, featuring a careful selection of fabrics and materials and all the care, innovation and attention to detail that have always distinguished Buoninfante mattresses.

“We are proud of this initiative, which expands the horizons of our company and the Buoninfante brand,” says Vincenzo Buoninfante, CEO of the company. “India is a country rich in history and influences, the challenge is to enter such a deep-rooted culture and strongly showcase our proposal. The opening of the first Buoninfante store is an opportunity to export our philosophy and working method to one of the largest markets in the world, embracing its uniqueness but without giving up the Buoninfante identity.”

A “glocal” approach that combines the tradition of India with Italian functionality, quality and design. A combination made possible by a collaboration with a local partner.

“The project in India is ambitious and envisages a strong partnership with a leading Indian player,” adds Gianluca Di Giovanni, Global Business Strategist at Gruppo Industriale Buoninfante, “A fundamental collaboration to penetrate such a large and populous market, aimed at building a network of more than 300 stores in India by 2025”.

The opening of the first Buoninfante store in India marks the start of a large development strategy in the Indian market and a new stage in the expansion into Asia, an area where Buoninfante has already been active for years with an Asian office located in Hong Kong.