A few months ago, we were contacted by a graduate student in Business Communication Strategies: she had chosen Buoninfante as a case study for her thesis. Her thesis, with the title ‘Marketing and the new professionals of the digital era: the case of Buoninfante Mattresses’ was to deal with topics such as innovation and digital progress.

A great satisfaction for us. The young graduate told us about her ideas, all the motivations that led her along this path and why she had chosen Buoninfante to support her thesis.

Among the reasons given was the history of the Buoninfante brand, a company that began as a family business just almost 50 years ago and has become a company that now operates worldwide, with partners in Asia and America and over 200 sales outlets and showrooms. And again, the company’s desire to keep up with the times in every aspect, from adapting to the digital world to the commitment it is making to be a 100% green, autonomous and sustainable economy by 2025.

Finally, among the motivations cherished by the new generations is the company’s strong proximity to young people, the professionals of tomorrow, who are necessary for the healthy development and future growth of the territory. In fact, more than 70 employees with an average of 40, including managers and executives, find work in the company, which falls below 30 in the digital and strategic marketing staff.

It was a pleasure to be discovered and interviewed by such a young marketing promise, with very clear ideas and the courage to get involved.