Buoninfante changes into the best version of itself, with a new strategy based on a global and avant-garde vision, a constant desire for innovation and the ambition to establish itself as a reality always in step with the times.  

We look to the whole world, with a concrete eco-friendly approach that has already been anticipated in the past – since 2002 we have been shipping our mattresses vacuum-rolled, a logistical innovation that has saved us and the Planet not only money but also CO2 emissions.   

Our company has been open to world markets with business partners in Europe, Asia and the USA, but needed a new impetus towards true internationalization, consistent in appearance and soul. We are moving towards a development that takes concrete form, for example, in our growth in the USA, where we will soon boast not only an operational headquarters but a new production facility.  

For our rebranding, we also thought of a new logo that maintains the focus on the brand name and on Made in Italy – with a tricolour flag – but does so with modern lettering. The change of logo born from the need to match our principles with the image we present externally. A mix of elegance and modernity that responds to Buoninfante’s need for renewal without losing its essential nature.  

Improvement requires renewal, but the traditions and passion for what we do remain unchanged and invariable.