We are pleased to announce our sponsorship in the TIM Cup Final between Lazio and Atalanta which will take place tonight at the Olimpic Stadium in Rome.

The event will be broadcasted on Rai 1 starting at 20:30. During the event, it will be possible to view the Buoninfante videos on the sideline advertising boards. We will be present both with our brand Buoninfante Mattresses and with the message dedicated to the exclusive X-BIO line.

“Italianness is a characterizing element of our Company, always ahead on bringing authentic Made in Italy around the world. And nothing is more Italian than the passion for football – declares Gianluca Di Giovanni, Chief Marketing Officer of Buoninfante Mattresses – We are proud to be part of such an important event, showing not only our brand but also X-BIO, the line of mattresses designed specifically for those engaged in psychophysical activities that require high-level performances. Just like the champions who will compete tonight”.

For our company, the link with football has always been very strong: already in the 2015-16 edition, Buoninfante participated as a sponsor in the TIM Cup Final between Juventus and Milan. The sponsorship was part of a wider series of advertising initiatives at the stadium, promoted during Serie A matches and friendlies of the Italian national football team.

The relationship with football took a step forward in 2018 with the partnership signed with the S.S.Lazio. The agreement, formalized during the Milan Furniture Fair, made our company a Top Partner of the historic biancoceleste team. A concrete collaboration and not only a sponsorship agreement: Buoninfante supplies the X-BIO Coolmax mattress on which the champions of Lazio rest in the Formello sports center. X-BIO Coolmax is the object of the funny advertising campaign that saw Lazio and Italian national team players Marco Parolo and Ciro Immobile as protagonists.

The X-BIO line accelerates psychophysical recovery, allowing to recover energy quickly and effectively. It is a unique product in the world without equal on the market, and we are happy to present it to such a wide audience as that of the TIM Cup Final.

Appointment, therefore, tonight at 20:30 for the TIM Cup Final between Lazio and Atalanta.